The Winning Intersection
Sports | Capital | Culture
Women-led sports private equity and advisory platform blending the discipline of an institutional investor with the instincts of an operator.
Sports assets combine media, fan ecosystems, and data-rich brands. Their value extends beyond financials: It’s driven by emotion, generational loyalty, and culturally embedded intangibles. At Slice Sports, we use a powerful proprietary asset assessment matrix to accelerate growth, unlocking value others overlook.
The slice Difference
Slice Sports combines the power of private equity with the flexibility of Special Purpose Vehicles (SPVs) to capture alpha in under-optimized, growth-ready sports assets.
Sports assets are undervalued. Slice delivers upside by identifying de-risked, overlooked assets with near-term acceleration levers unrecognized by legacy fund models. Our dual capital structure provides tailored solutions for long-term growth while our hands-on operating model transforms underutilized IRR triggers into compounding revenue.
Slice is female-founded and led by an Emmy-nominated sports executive with a $4B AUM track record, combining institutional credibility, operator expertise, and insider access.
Our Team
Leadership with deep sector connectivity.
Slice is founded by multi-sector operators with deep roots in capital markets, global sports, media, and tech. We bring unmatched access, executional precision, and a playbook built to uncover overlooked assets and drive outsized outcomes across the sports ecosystem.
Tricia Vanderslice is the Founder, CEO, and Managing Partner of Slice Sports. She brings 17 years of award-winning experience across global sports, capital markets, emerging tech, and consumer brands. Tricia played a key role in scaling ETF platforms to $4B AUM and has led Sports Emmy-nominated productions for organizations like Ironman Triathlon. She has driven accelerated revenue growth through strategic partnerships, multi-platform sponsorships, broadcast rights, and fan engagement for national and global sports organizations, including USA Swimming. At Slice, Tricia leads strategy, LP engagement, asset acquisition and acceleration, and partnering with institutions to unlock value in emerging segments such as women’s sports, media rights, and fan-driven platforms. She is a University of Alabama alumna and proud mother of two aspiring youth athletes. She is driven by a deep passion for sports, business, and innovation.
Russell Atta-Safoh is a seasoned CFO with 20 years of experience, including working for the Washington Commanders, Fannie Mae, and serving as a financial consultant to the federal government. At Slice he evaluates and structures deals that leverage underserved growth areas within the sports ecosystem. Russell is skilled in financial planning and analysis, equity analysis, financial modeling, M&A analysis, risk assessment, LBO analysis, and auditing. He earned his BS in Kinesiology with a focus on Sports Management and Business from the University of Maryland, College Park, and holds an M.B.A. and a Master’s in Finance from the same institution.
Wilson Kello is the Chief Marketing Officer at Slice Sports. He brings over 20 years of experience across alternative asset classes, public and private markets, and strategic communications. He has built multimillion-dollar fashion portfolios, advised across high-growth sectors from cannabis to fintech, and helped launch the world’s first industrial hemp VC fund. Wilson previously served as Chief Marketing Officer in a successful SPAC merger and has worked at the intersection of finance and brand throughout his career. His multidisciplinary background enables him to identify value in overlooked markets, with a current focus on women’s and youth sports, teams, and leagues. He is a magna cum laude graduate of Swarthmore College and an advocate for innovation in mission-driven investing.
positioned to scale
Slice is purpose-built to drive lasting growth, combining boutique agility, institutional execution, and modern capital formation to drive value in high-momentum segments like women’s sports, youth platforms, and emerging fan-driven assets.
Modern capital formation tools
We developed a sophisticated deal flow and capital formation structure to invest in the next generation of sports. We combine proprietary AI and tokenization-capable frameworks to enable speed to market, shorter fund terms, and improved liquidity optionality.
*In coordination with our licensed broker-dealer and fund administration partners.
institutional reach & partner network
Access to the right capital ecosystem is essential for driving successful outcomes. Slice Sports Fund I is a $150M female-founded private equity platform, operated in joint venture with a registered investment adviser. Apex Group’s global platform, we access institutional infrastructure and a capital network spanning 30,000+ family offices, 700+ brokers, and $4T+ in accredited investor liquidity.
Partners & Advisors
Institutional reach meets on-the-ground sports insight, from capital strategy to athlete-driven growth.
INSTITUTIONAL PARTNERS
